Guitar Hero 5 - Naked People
Guitar Hero needed to get eyeballs on the setlist for the 13th iteration of the iconic game. The problem? The core audience had been over saturated, they’d stopped paying attention. The solution: Absurd humor, beautiful models, and clever use of motion tracking. They wanted something that had the potential to go “viral.” On the day of its release, the video became an instant news story and was featured across multiple mediums (television, radio, and the internet) globally.
Truly viral, the spot generated over 4 million hits on Youtube alone. The total view count to date, across all web platforms, is well over 15 million globally.